Building a better tomorrow through sustainable dairy practices
At mooMark, we believe that the true measure of a business lies in its positive impact on communities and the environment. Our mission extends beyond profitability, focusing on creating a dairy ecosystem grounded in sustainable practices, social equity, and environmental responsibility.
Our vision is to significantly improve farm profitability via value-added, technology-led platform services, sustainably. We aim to drive inclusive and responsible growth in rural India through our dairy-led food value chain platform, which enhances productivity, quality, and traceability.
Our initiatives are thoughtfully crafted to be both ecologically responsible and socially inclusive, delivering lasting value across our entire ecosystem – farmers, customers, investors, and employees alike.
Our initiatives: Strong focus on SDG
Our commitment to select Sustainable Development Goals (SDGs) underpins our dedication to ethical business practices. Through targeted interventions and strategic partnerships, we aim to make a lasting, positive impact on communities and the environment, reinforcing our role as a responsible, forward-thinking leader in the dairy industry.
Our milk supply chain begins at the farm level and extends to our processing plants uniquely supported by state-of-the-art technologies. We have strategically integrated sustainability and gender equality initiatives at each node of this supply chain, creating a ripple effect of positive societal impact.
Moving the needle on multiple SDG parameters
Cattle Productivity
Increased yield, improved AI efficiency
Farmer Profitability
Improved production, productivity & quality
Market Realization
Improved milk quality, traceability
Women Empowerment
% of women among registered farmers
Financial Inclusion
Dependency on informal credit
Climate Action
Energy consumption
Carbon emission
Sustainability initiatives
Cattle farms
Enhancing cattle productivity to reduce methane emissions
Veterinary team support (vets & paravets)
Artificial insemination & silage prep services
Bio-digesters turning cow dung into biofuel & fertilizer
Multi-channel advisory for better cattle productivity
Supplying high-quality feed to cut methane by 35%
Extension points
Solar-powered dairy IoT infrastructure
Reducing carbon footprint by replacing diesel generators
Cooling and quality check points
IoT tech for digital cold chain monitoring
Automation reducing diesel use at chilling points
Solar-powered milk chilling to cut fossil fuel use
Heat recovery from chillers for water heating
Switching from diesel to electric delivery vehicles
Workplace
Plantation drives targeting 5,000 trees over the next three years
Investment in recyclable and plantable office accessories
EV-friendly policies and practices to reduce GHG emissions
Environmental impact & key outcomes
| Initiative | Achieved CO2 reduction (MT p. year) | Targeted CO2 reduction (MT p. year) |
|---|---|---|
| Cattle productivity improvement | 23,000 | 1,26,500 |
| Bio-digester installation | 900 | 30,000 |
| Solar lights | 300 | 1,500 |
| MEP: Solar panel deployment | 123 | 616 |
| MQP: ConTrak installation | 200 | 1,002 |
| Office: EV, plantation | 19 | 165 |
| Total annual CO2 reduction | 24,543 MT | 159,783 MT |
Our initiatives: Empowering women
mooMark’s women empowerment initiatives aim to enhance the financial independence and decision-making capabilities of its women farmers, offering them direct access to financial products and dairy resources. By formally registering female farmers, ensuring direct payments to their bank accounts, and prioritizing loan access, we aim to give them greater control of their financial destinies.
At our extension points, rural women become mooMark Service Providers for milk collection, financial, and input services, transforming them into micro-entrepreneurs. They also serve as local banking correspondents, providing essential services within their villages and inculcating the culture of saving. We upskill our service providers to build additional revenue streams through regular training programs. This includes multiple training sessions – on loan sourcing & disbursal, cash withdrawal, and account opening – leveraging our mobile application.
Awards and recognition on the sustainability front
As our parent company, Stellapps’ commitment to sustainability and women empowerment has not gone unnoticed. We are honored to have received accolades and recognition from various prestigious agencies and institutions across the globe.
Finalist, World Food Forum, “Tech for Good” category 2023*
Excellence in Sustainability & Governance practice, NASSCOM 2023
National Startup Award, Animal Husbandry, 2021
Agri Empowering India Awards, 2021
Technology Pioneer, World Economic Forum, 2020
Gartner cool Vendor selection, 2019
Winner Financial Initiative of the Year, IFTA, 2019
Winner SustainableAg Asia Challenge, Rabobank, 2019