Technology drives every step of the dairy supply chain at mooMark – from the farm to the consumer. By leveraging advanced tools, we empower farmers, enhance operational efficiency, and build trust with consumers through unparalleled traceability.
Our technology doesn’t just drive operations – it empowers farmers and builds consumer trust, shaping the future of dairy in India.
Empowering farmers through cutting-edge tools
Digitally identifies cattle using AI-driven muzzle pattern recognition for tamper-proof and unique identification.
100% digital and non-invasive cattle registration.
Seamlessly integrates with milk traceability systems.
Simplifies processes for insurance claims, loans, and trade.
Enhances farmers’ access to financial services.
Prevents fraud and ensures accurate cattle records.
Enables traceability from cattle to milk production.


Tracks cattle activity and health, predicting the best time for insemination and identifying sickness early.
IoT sensors provide 24/7 activity monitoring.
AI-powered alerts for veterinarians and inseminators.
Increases milk yield through optimized calving intervals.
Reduces sickness, ensuring more productive days.
Manages cattle health, breeding, and productivity.
Tracks cattle health, reproduction, and productivity milestones.
Provides insights into vaccination schedules, disease prevention & herd economics.
Enables cost estimation for milk production per liter.
Maintain accurate records to detect abnormalities and prevent losses.
Improves farm profitability through better decision-making.
Offers tools to compare labor and herd efficiency with other farms.


Connects farmers to the dairy ecosystem with tools for both dairy and agricultural management.
Tracks milk production, payments, and purchases.
Provides mandi prices, weather forecasts, and financial tools.
Available in six languages for ease of use.
Enhances transparency between farmers and dairies.
Boosts farmer profitability with actionable insights.
Fostering robust connections between farmers and collection centers
Automates milk collection processes for accuracy and transparency.
Real-time milk weight, fat, and SNF (Solid Not Fat) measurement.
Immediate payment processing for farmers.
Builds trust between farmers and collection centers.
Ensures high-quality milk for further processing.

Enabling freshness and quality with eye on sustainability
Monitors milk freshness and operational efficiency at Bulk Milk Coolers (BMCs).
Tracks milk temperature, volume, and hygiene in real time.
Provides alerts to prevent spoilage.
Maintains milk quality with proactive issue resolution.
Reduces energy consumption and environmental impact.

Building customer trust through end-to-end product visibility – from farm to table.
Identifies the origin village and farm for each product.
Displays quality tests conducted at every stage.
Assures consumers of product authenticity and quality.
Builds trust and strengthens brand loyalty.

By integrating IoT, AI, and data analytics at every stage, mooMark ensures efficiency, sustainability, and transparency in the dairy value chain.